Features of a Good Business Plan For an Aba Man


1. EXECUTIVE SUMMARY
The Executive summary gives overall detailed information about the business venture. It is very emotional, appealing and easy-to-read. It is the last to be written but the first to appear on the business plan.

2. COMPANY OVERVIEW
The company overview provides a strategic insight into the company and as well describes how the company is organised, what products and services it offers or will offer, and then goes into detail on the company’s qualifications in serving her target markets. In the company overview you get the following:
a. Company Profile
b. Company Vision and Mission Statement
c. Past Accomplishment (if you are new, you don’t need that)

3. INDUSTRY ANALYSIS
This section includes;
a. Market Need
b. Market Fundamental
c. Industry Overview/Trend
d. Market Size
e. Unique Qualifications

4. CUSTOMER ANALYSIS
This section of analysis underscores the assessment of the segment(s) in which the company serves. In this section the company outlines the ‘must have’ needs and wants of their target customers and how their products and services focus on attending to those needs and wants. Typically, two things are worthy of note here and they are;
a. Customers Needs
b. Customers Profile

5. COMPETITIVE ANALYSIS
In this section is where you make a comprehensive study of your business competitors both direct and indirect, know their strength, their weakness and how your own competitive approach can become an advantage over them.

6. MARKETING PLAN
In your marketing plan is where you state your core strategies to penetrating the targeted markets describing in details what your brand style (that is, what comes to mind when people remember your company such as; colour, image, packaging, mode of service e.t.c) will be, promotional strategy (choosing advertisement style) and pricing.

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